Cristiano Ronaldo has launched a new brand that will be in direct competition with the popular actor Chris Hemsworth.
At 39, Cristiano Ronaldo’s shirtless gym photos showcase a physique that seemingly defies aging, mirroring his prime years. Beyond his rigorous fitness routine, Ronaldo’s unwavering mindset has equally captivated his audience, sparking curiosity about his approach to maintaining both physical and mental wellness.
“The secret is now revealed,” Ronaldo proclaimed as he unveiled his new wellness app ‘Erakulis’ this Wednesday, thereby stepping into direct competition with Chris Hemsworth’s popular wellness app, ‘Centr’.
“I want to share with you something special I’ve been working on. @erakulis is an all-in-one wellness app that brings together everything I believe in: fitness, nutrition and mental balance,” he wrote.
Erakulis marks the latest addition to Ronaldo’s expansive business portfolio, which includes luxury hotel chains, fashion brands, and a mineral water company, among others.
Ronaldo introduced Erakulis to his vast social media following of 624 million, signaling its availability on web, iOS, and Android from April 3, 2024. According to the app’s site, early subscribers have the chance to become founding members of Erakulis, securing a 50% discount.
The app boasts tailor-made fitness regimes, dietary plans, and mental health strategies. It provides direct access to a team of professional trainers, dieticians, and psychologists, and uniquely offers audiobooks aimed at fostering personal equilibrium.
Launched in 2019, Hemsworth’s Centr quickly gained traction, backed by numerous fitness influencers. Similar to Erakulis, Centr focuses on comprehensive wellness including exercise, nutrition, and mental health. Nonetheless, it lacks Erakulis direct consultations and the inclusion of audiobooks, distinguishing Ronaldo’s app from Hemsworth’s in these aspects.
